{"product_id":"making-news-the-ultimate-guide-to-handling-the-media-9780645215205","title":"Making News: The Ultimate Guide to Handling the Media","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"Making News: \u003c\/em\u003e \u003cem\u003eThe Ultimate Guide to Handling the Media\u003c\/em\u003e\"\u003c\/strong\u003e is a vital media training resource for executives, leaders and spokespeople. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaking News\u003c\/strong\u003e draws on Chris Urquhart's vast experience as a journalist and media trainer to help give you the confidence you need to shine as a spokesperson. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaking News\u003c\/strong\u003e helps you understand how journalists work, learn about different styles of interviews, set goals and choose key messages, cope with difficult questions, improve delivery and presentation and get strategies to remain calm and relaxed, even when under the bright lights of a tough media interview. The book covers preparation for television, radio, print and online interviews, and includes an easy, five-step plan to prepare for any media interview.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaking News\u003c\/strong\u003e also includes case studies of real interviews with world leaders, politicians, sportspeople and entertainers so you can learn the mistakes to avoid on the way to delivering a successful interview.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Immediate Communications\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/28\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780645215205\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d","brand":"Chris Urquhart","offers":[{"title":"Default Title","offer_id":40793260818613,"sku":"9780645215205","price":25.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7e5d7bf6-a292-47ea-b06d-5a92343af061.jpg?v=1629204287","url":"https:\/\/pastforward.org\/products\/making-news-the-ultimate-guide-to-handling-the-media-9780645215205","provider":"Past Forward","version":"1.0","type":"link"}