{"product_id":"make-marketing-matter-change-perceptions-drive-performance-architect-growth-9781805760207","title":"Make Marketing Matter: Change Perceptions. Drive Performance. Architect Growth.","description":"\u003cp\u003e\u003cstrong\u003eStop justifying marketing. Start architecting growth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eToo often, CMOs find they're speaking a different language to the rest of the boardroom. Creativity and commerciality clash. Growth stalls. The exact opposite of what marketing leaders -- and their boardroom peers -- intended when investing in marketing.\u003c\/p\u003e\u003cp\u003eThere is a better way. Marketing leaders should be the architects of growth, building a marketing ecosystem that operates strategically across three dimensions: audience attention, business outcomes and growth strategy. A marketing ecosystem that shows impact, links to outcomes, and leads to recognizable revenue.\u003c\/p\u003e\u003cp\u003eDrawing on her own boardroom experience and other real-world examples, Emma Pownall shows business leaders and marketers how to build ecosystem thinking, translate marketing strategy into business priorities, and elevate the role of marketing to be strategic, commercial and creative to drive attention that leads to action - the very reason marketing does matter to growth.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Practical Inspiration Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/20\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781805760207\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 1.00d","brand":"Emma Pownall","offers":[{"title":"Default Title","offer_id":53240039342261,"sku":"9781805760207","price":27.19,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/9781805760207.jpg?v=1788975188","url":"https:\/\/pastforward.org\/products\/make-marketing-matter-change-perceptions-drive-performance-architect-growth-9781805760207","provider":"Past Forward","version":"1.0","type":"link"}