{"product_id":"make-it-your-business-the-definitive-guide-to-launching-and-succeeding-in-your-own-business-9781476725598","title":"Make It Your Business: The Definitive Guide to Launching and Succeeding in Your Own Business","description":"\u003cb\u003e\"The only goal you cannot achieve is the one you have not yet recognized.\"\u003c\/b\u003e \u003cbr\u003e More than twenty years ago, entrepreneur Stephan Schiffman launched his own business -- D.E.I. Management Group Inc. -- and built it into a major financial success. Since then Schiffman has taught more than 300,000 salespeople his internationally acclaimed methodology for high-efficiency selling. Now Schiffman reveals his innovative business-building strategies -- from conceptualization to cashing out -- in one complete and concise guide written specifically for the entrepreneur. \u003cbr\u003e Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiff man guides you through the four critical \"threshold experiences\" all entrepreneurs must cross to be successful. \u003cbr\u003e \u003cb\u003eSTARTING OUT -- the most important early issues and key questions: \u003c\/b\u003e \u003cul\u003e \u003cli\u003eHow to know if you have what it takes to be your own boss \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eHow much capital you need to begin \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eThe pros and cons of franchises, manufacturing startups, service startups, and buying existing businesses\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e \u003cb\u003eBRANCHING OUT -- making the most of your resources: \u003c\/b\u003e \u003cul\u003e \u003cbr\u003e \u003cli\u003eWhy you are your own best asset \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eHow to track progress -- and focus on goals \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eHow to create your own niche in the marketplace \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eHow to manage money, people, and time \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e \u003cb\u003eFINDING OUT -- knowing your customers, and your marketplace: \u003c\/b\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eHow to sell -- even if you're a non-salesperson \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eThe advantages and disadvantages of direct marketing, advertising and publicity \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eUnderstanding the sales cycle and maximizing profit \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e \u003cb\u003eGROWING UP -- the keys to managed change and growth: \u003c\/b\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eWhy growth is costly, but worth it \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eHow to change with your business \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eWhen to sell the business -- and for how much \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eStrategies for moving on -- and attacking the next challenge \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e Whether you're just thinking about starting a business, or have already taken the plunge, \u003ci\u003eMake It Your Business\u003c\/i\u003e is an essential resource you can use daily. Complete with information on obtaining financing, a concise guide to interviewing potential employees, and long-term planning tools, it will ease your company's growing pains while helping you build the business of your dreams.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Atria Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/29\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781476725598\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.90d","brand":"Stephan Schiffman","offers":[{"title":"Default Title","offer_id":52452201103541,"sku":"9781476725598","price":15.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_962f70a2-0d5c-4c74-b803-f312be3e1c96.jpg?v=1776826163","url":"https:\/\/pastforward.org\/products\/make-it-your-business-the-definitive-guide-to-launching-and-succeeding-in-your-own-business-9781476725598","provider":"Past Forward","version":"1.0","type":"link"}