{"product_id":"magnetic-stories-p-9780730388517","title":"Magnetic Stories P","description":"\u003cp\u003e\u003cb\u003eImprove customer and employee loyalty with your brand stories\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local caf  or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMagnetic Stories\u003c\/i\u003e will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand. You'll learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003econnect with your customers in a more authentic way\u003c\/li\u003e \u003cli\u003eincrease the engagement of your employees\u003c\/li\u003e \u003cli\u003emake decisions based on your company values and purpose\u003c\/li\u003e \u003cli\u003ehave a stronger presence online by sharing great stories\u003c\/li\u003e \u003cli\u003etake control of your brand and reputation for greater success.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMagnetic Stories\u003c\/i\u003e delivers a unique and timely message which is perfect for any business, regardless of size or industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Wiley \u0026amp; Sons\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/1900\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780730388517\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.44d","brand":"Dolan","offers":[{"title":"Default Title","offer_id":39329041612981,"sku":"9780730388517","price":18.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5c368b9f-a024-4010-a008-501d624f0158.jpg?v=1614690132","url":"https:\/\/pastforward.org\/products\/magnetic-stories-p-9780730388517","provider":"Past Forward","version":"1.0","type":"link"}