{"product_id":"made-to-stick-why-some-ideas-survive-and-others-die-9781400064281","title":"Made to Stick: Why Some Ideas Survive and Others Die","description":"\u003cb\u003e\u003ci\u003eNEW YORK TIMES \u003c\/i\u003eBESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the \"fake news\" era.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Mark Twain once observed, \"A lie can get halfway around the world before the truth can even get its boots on.\" His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them \"stick.\" \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eMade to Stick\u003c\/i\u003e, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous \"kidney theft ring\" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eMade to Stick\u003c\/i\u003e will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. \u003cp\u003e\u003c\/p\u003e Provocative, eye-opening, and often surprisingly funny, \u003ci\u003eMade to Stick\u003c\/i\u003e shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Random House\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2007\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781400064281\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.89w x 1.08d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 10\/16\/2006 pg. 45\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 11\/01\/2006 pg. 11\u003cbr\u003e\u003ci\u003ePeople Weekly\u003c\/i\u003e 01\/08\/2007 pg. 45\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 02\/01\/2007 pg. 83\u003cbr\u003e\u003ci\u003eSchool Library Journal\u003c\/i\u003e 03\/01\/2007 pg. 246\u003cbr\u003e\u003ci\u003eLJ Best Business Books\u003c\/i\u003e 03\/15\/2008 pg. 35\u003cbr\u003e\u003ci\u003ePublishers Weekly Best Books\u003c\/i\u003e 03\/23\/2009 pg. 22\u003cbr\u003e\u003ci\u003eCBA Retailers\u003c\/i\u003e 11\/01\/2012 pg. 34\u003cbr\u003e","brand":"Chip Heath, Dan Heath","offers":[{"title":"Default Title","offer_id":36649409347740,"sku":"9781400064281","price":27.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_530d8a0a-2318-43f0-9da9-9b74096d2b86.jpg?v=1603872683","url":"https:\/\/pastforward.org\/products\/made-to-stick-why-some-ideas-survive-and-others-die-9781400064281","provider":"Past Forward","version":"1.0","type":"link"}