{"product_id":"love-fear-mastering-the-primal-motives-of-buyers-9781480871892","title":"Love + Fear: Mastering the Primal Motives of Buyers","description":"\u003cp\u003e\u003cb\u003eLove + Fear Mastering the Primal Motives of Buyers\u003c\/b\u003e shares a simple marketing framework that anyone can use, from an entrepreneur with a disruptive idea to the chief marketing officer of a Fortune 500 company. \u003c\/p\u003e \u003cp\u003eShantini Munthree, who has built and transformed leading brands throughout the world, cuts to the chase on brand positioning, explaining gaps in buyer behavior that have long frustrated marketers.\u003c\/p\u003e \u003cp\u003eBy drawing on work at Vanguard, Procter \u0026amp; Gamble, SABMiller (now under Anheuser-Busch InBev SA\/NV), Sara Lee, and Caterpillar, and by sharing case studies from others, the author: \u003c\/p\u003e \u003cp\u003e- strips away layers of brand positioning strategy and races you to the heart of a brand;\u003c\/p\u003e \u003cp\u003e- reveals how to woo new buyers by taking on a macroaffection or macroinfliction-two new concepts;\u003c\/p\u003e \u003cp\u003e- unpacks and tackles buyer objections and unexplored emotional deal killers; and\u003c\/p\u003e \u003cp\u003e- shares proven strategies to tap into the deepest human motivations to turn buyers into brand advocates.\u003c\/p\u003e \u003cp\u003eBy the end of this book, you'll be ready to unveil the real why of your brand, link it to a what that your buyer cares about, and do so in a way that elevates your brand above competitors.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Archway Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/22\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781480871892\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.60d","brand":"Shantini Munthree","offers":[{"title":"Default Title","offer_id":42769733288117,"sku":"9781480871892","price":15.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_49bd25c2-944b-4cac-968d-2de7b7a4dfbd.jpg?v=1678836207","url":"https:\/\/pastforward.org\/products\/love-fear-mastering-the-primal-motives-of-buyers-9781480871892","provider":"Past Forward","version":"1.0","type":"link"}