{"product_id":"lovability-how-to-build-a-business-that-people-love-and-be-happy-doing-it-9781626344037","title":"Lovability: How to Build a Business That People Love and Be Happy Doing It","description":"\u003cp\u003e\u003cb\u003eLove is the surprising emotion that company builders cannot afford to ignore.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Genuine, heartfelt devotion and loyalty from customers -- yes, love -- is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you \u003ci\u003eadore\u003c\/i\u003e them.\u003cbr\u003e\u003cbr\u003e Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eLovability: How to Build a Business That People Love and Be Happy Doing It \u003c\/i\u003e\u003cbr\u003e shares what Silicon Valley-based author and Aha  CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha  and the engine that powers lasting customer devotion -- a set of principles that he pioneered and named The Responsive Method. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eLovability \u003c\/i\u003eprovides valuable lessons and actionable steps for product and company builders everywhere, including: \u003cbr\u003e\u003cb\u003e- \u003c\/b\u003eWhy you should rethink everything you know about building a business\u003cbr\u003e\u003cb\u003e- \u003c\/b\u003eWhat a product really is\u003cbr\u003e\u003cb\u003e- \u003c\/b\u003eThe magic of finding what your customers truly desire\u003cbr\u003e\u003cb\u003e- \u003c\/b\u003eHow to turn business strategy and product roadmaps into customer love\u003cbr\u003e\u003cb\u003e- \u003c\/b\u003eWhy you should chase company value, not valuation\u003cbr\u003e\u003cb\u003e- \u003c\/b\u003eSurveys to measure your company's lovability\u003cbr\u003e\u003cbr\u003e Brian de Haaff has spent the last 20 years focused on business strategy, product management, and bringing disruptive technologies to market. And in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations. Their experiences, along with headline-grabbing case studies (both inspiring successes and cautionary tales), will help readers discover how to build something that matters.\u003cbr\u003e\u003cbr\u003e Much has been written about how entrepreneurs build innovative products and successful businesses, but the author's message is original and refreshing. He convincingly explains that there is a better path forward -- a people-first way grounded in love. In a business world that has increasingly emphasized hype over substance and get-big-at-any-cost thinking over profitable and sustainable growth, it's time for a new recipe for company success.\u003cbr\u003e\u003cbr\u003e ​Insightful, thought-provoking, and sometimes controversial, \u003ci\u003eLovability\u003c\/i\u003e is the book that you turn to when you know there has to be a better way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Greenleaf Book Group Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/25\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781626344037\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 6.30w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 06\/19\/2017\u003cbr\u003e","brand":"Brian De Haaff","offers":[{"title":"Default Title","offer_id":36662873620636,"sku":"9781626344037","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_40e8030a-96b8-4862-a932-330a28e22dbd.jpg?v=1603902947","url":"https:\/\/pastforward.org\/products\/lovability-how-to-build-a-business-that-people-love-and-be-happy-doing-it-9781626344037","provider":"Past Forward","version":"1.0","type":"link"}