{"product_id":"lost-in-a-gallup-polling-failure-in-us-presidential-elections-9780520397781","title":"Lost in a Gallup: Polling Failure in U.S. Presidential Elections","description":"\u003cp\u003e\u003cb\u003eThis update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters' failure over the decades to offer accurate assessments of the most important of American elections.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eLost in a Gallup\u003c\/i\u003e tells the story of polling flops and failures in presidential elections since 1936. Polls do go bad, as outcomes in 2020, 2016, 2012, 2004, and 2000 all remind us. This updated edition includes a new chapter and conclusion that address the 2020 polling surprise and considers whether polls will get it right in 2024. \u003cp\u003e\u003c\/p\u003e As author W. Joseph Campbell discusses, polling misfires in presidential elections are not all alike. Pollsters have anticipated tight elections when landslides have occurred. They have pointed to the wrong winner in closer elections. Misleading state polls have thrown off expected national outcomes. Polling failure also can lead to media error. Journalists covering presidential races invariably take their lead from polls. When polls go bad, media narratives can be off-target as well. \u003ci\u003eLost in a Gallup \u003c\/i\u003eencourages readers to treat election polls with healthy skepticism, recognizing that they could be wrong. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/20\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780520397781\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 02\/05\/2024\u003cbr\u003e","brand":"W. Joseph Campbell","offers":[{"title":"Default Title","offer_id":43766785966261,"sku":"9780520397781","price":23.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_b507113e-b2ec-46cf-bf12-5eb0361920e0.jpg?v=1710818478","url":"https:\/\/pastforward.org\/products\/lost-in-a-gallup-polling-failure-in-us-presidential-elections-9780520397781","provider":"Past Forward","version":"1.0","type":"link"}