{"product_id":"longview-9781531664848","title":"Longview","description":"From his command post in a downtown Kansas City skyscraper, the nation's foremost lumberman, R.A. Long, received the devastating report from his company's timber scouts in 1918: his sources for raw material were nearly exhausted. The once-lush pine and oak forests of the Mississippi Delta had been stripped clean and converted into farmland. Now, his Long-Bell Lumber Company was at a crossroads. The timber baron put the question to a vote by his board of directors: disband or build the world's largest lumber mill somewhere else? This group of middle-aged men looked upon R.A. Long as a father figure and a proverbial King Midas, able to turn wood into gold. Their decision was easy: they wholeheartedly endorsed the plan to build. And their vision became the Longview story, combining social engineering, modern marketing, and a whole lot of money into a 20th-century urban success story.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Arcadia Publishing Library Editions\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/17\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781531664848\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.38d","brand":"Dennis P. Weber, Karen Dennis, Sue Maxey","offers":[{"title":"Default Title","offer_id":38014165483701,"sku":"9781531664848","price":27.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_043896dc-2cd3-4ebe-99ae-2ae9308d7ebe.jpg?v=1609145928","url":"https:\/\/pastforward.org\/products\/longview-9781531664848","provider":"Past Forward","version":"1.0","type":"link"}