{"product_id":"little-bets-how-breakthrough-ideas-emerge-from-small-discoveries-9781439170434","title":"Little Bets: How Breakthrough Ideas Emerge from Small Discoveries","description":"\"An enthusiastic, example-rich argument for innovating in a particular way--by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes\" (\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e). \u003cp\u003e\u003c\/p\u003eWhat do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. \u003cp\u003e\u003c\/p\u003eReporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/16\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781439170434\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 213\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.50w x 0.70d","brand":"Peter Sims","offers":[{"title":"Default Title","offer_id":36650943021212,"sku":"9781439170434","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_299771c3-021b-4a5e-842f-5d17e9600baf.jpg?v=1603876456","url":"https:\/\/pastforward.org\/products\/little-bets-how-breakthrough-ideas-emerge-from-small-discoveries-9781439170434","provider":"Past Forward","version":"1.0","type":"link"}