{"product_id":"listen-up-how-to-tune-in-to-customers-and-turn-down-the-noise-9781119723851","title":"Listen Up!: How to Tune in to Customers and Turn Down the Noise","description":"\u003cp\u003e\u003cb\u003eThere's one voice that matters more than any other: the voice of the customer. Learn how to fully understand the number one source of your organization's prosperity, profits, and productivity. These actionable insights will help you to better connect with your customers and gain an undeniable lead over your competition.\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eListen Up : How to Tune In to Customers and Turn Down the Noise \u003c\/i\u003eteaches readers how to create a customer experience that's built on listening and designed for engagement. Author and Salesforce executive Karen Mangia has created a practical and comprehensive examination of how best-of-breed companies listen and respond to customer demands--creating a foundation of customer success, loyalty, and brand evolution. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eListen Up  \u003c\/i\u003efeatures discussions about: \u003cbr\u003e\u003cbr\u003eHow to go beyond the survey: best practices associated with customer understanding, customer experience, and customer service\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to move from deep listening to data-based insights into customer behavior\u003c\/li\u003e \u003cli\u003eThe statistics and stories behind companies, organizations, and even city governments that have created a customer-centric culture\u003c\/li\u003e \u003cli\u003eHow powerful new questions can offer a fresh perspective into any customer, anywhere: empowering your customer-facing teams, including sales teams, in the current market\u003c\/li\u003e \u003cli\u003eWinning greater mindshare, and market share, with a fresh look at the future of customer service, customer success, and customer satisfaction\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for anyone in a leadership or management role in a customer-facing organization, including sales teams, business development leaders and marketing professionals, \u003ci\u003eListen Up \u003c\/i\u003e belongs on the bookshelves of executives, customer service and success employees, and leaders who want to better engage with the one voice that matters most: the voice of the customer.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/20\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119723851\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.80d","brand":"Karen Mangia","offers":[{"title":"Default Title","offer_id":38021561516213,"sku":"9781119723851","price":21.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_b293af31-7735-472b-ad54-0a9ac847bc96.jpg?v=1609178993","url":"https:\/\/pastforward.org\/products\/listen-up-how-to-tune-in-to-customers-and-turn-down-the-noise-9781119723851","provider":"Past Forward","version":"1.0","type":"link"}