{"product_id":"linkedin-for-personal-branding-the-ultimate-guide-9781938015434","title":"LinkedIn for Personal Branding: The Ultimate Guide","description":"\u003cp\u003eYour online presence matters more than ever in today's global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. \u003cbr\u003e Long's book provides a comprehensive view of personal branding using LinkedIn's profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of \"How To\" advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. \u003cbr\u003e LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: \u003cbr\u003e - Provide an integrated personal branding and LinkedIn strategy needed for today's professionals - in a Full Color book.\u003cbr\u003e - Provide additional \"how to\" elements in a companion website so you can click over to see detailed instructions and keep updated. \u003cbr\u003e - Provide dozens of examples and case studies from real LinkedIn users. \u003cbr\u003e - Provide several \"personas\" and other prompts to help you write the best possible summary.\u003c\/p\u003e \u003cp\u003eLinkedIn For Personal Branding will help you to: \u003cbr\u003e - Select and prioritize the best personal brand attributes for you, your career and business.\u003cbr\u003e - Be considered for more strategic assignments and business opportunities.\u003cbr\u003e - Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag.\u003cbr\u003e - Consider all the ways you can demonstrate your personal brand -both offline and online- and how they work together.\u003cbr\u003e - Be found online \u0026gt; increase the likelihood of being contacted by recruiters and sales prospects.\u003cbr\u003e - Select the most memorable words, images, skills, and links. \u003cbr\u003e - Learn best practices for each profile section ( and also see real examples).\u003cbr\u003e - Write the most strategic and impactful headline and summary.\u003cbr\u003e - Give and receive more endorsements and recommendations.\u003cbr\u003e - Become a thought leader.\u003cbr\u003e - Find and Share content with your network .\u003cbr\u003e - Blog using the LinkedIn Publisher functionality.\u003cbr\u003e - Leverage LinkedIn Groups and Company pages.\u003cbr\u003e - Measure your progress.\u003cbr\u003e - And much more.\u003c\/p\u003e \u003cp\u003eThis book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hybrid Global Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781938015434\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.37d","brand":"Sandra Long","offers":[{"title":"Default Title","offer_id":36671297519772,"sku":"9781938015434","price":19.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a7320724-9795-452b-9892-4e71d52b0838.jpg?v=1603925029","url":"https:\/\/pastforward.org\/products\/linkedin-for-personal-branding-the-ultimate-guide-9781938015434","provider":"Past Forward","version":"1.0","type":"link"}