{"product_id":"light-strategies-for-innovation-9780684863979","title":"Light Strategies for Innovation","description":"Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more--in order to influence and promote the innovative process.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Free Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/1998\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780684863979\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 380\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.02w x 1.00d","brand":"William I. Zangwill","offers":[{"title":"Default Title","offer_id":53239550312629,"sku":"9780684863979","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/9780684863979.jpg?v=1788973435","url":"https:\/\/pastforward.org\/products\/light-strategies-for-innovation-9780684863979","provider":"Past Forward","version":"1.0","type":"link"}