{"product_id":"lies-startups-tell-themselves-to-avoid-marketing-a-no-bullsht-guide-for-phds-lab-rats-suits-and-entrepreneurs-9781590791073","title":"Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.S, Lab Rats, Suits, and Entrepreneurs","description":"So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable.It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Select Books (NY)\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2007\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781590791073\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.92h x 7.03w x 0.32d","brand":"Sandra Holtzman,Jean Kondek","offers":[{"title":"Default Title","offer_id":52403424690357,"sku":"9781590791073","price":13.56,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_08db0386-10ec-47c7-b4a5-83ec49852a25.jpg?v=1774969194","url":"https:\/\/pastforward.org\/products\/lies-startups-tell-themselves-to-avoid-marketing-a-no-bullsht-guide-for-phds-lab-rats-suits-and-entrepreneurs-9781590791073","provider":"Past Forward","version":"1.0","type":"link"}