{"product_id":"leysen-johnston-advertising-how-we-ran-a-boutique-agency-1972-1990-how-we-ran-a-boutique-agency-1972-1990-9781088156612","title":"Leysen Johnston Advertising: How We Ran A Boutique Agency 1972 - 1990: How We Ran A Boutique Agency 1972 - 1990","description":"\u003cp\u003eWhether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN\/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Traveling Shoes Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/20\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781088156612\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 72\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 7.44w x 0.20d","brand":"Mark Leysen","offers":[{"title":"Default Title","offer_id":52136363262133,"sku":"9781088156612","price":12.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_796926f2-6050-4d41-bff4-23894d7db13b.jpg?v=1767114169","url":"https:\/\/pastforward.org\/products\/leysen-johnston-advertising-how-we-ran-a-boutique-agency-1972-1990-how-we-ran-a-boutique-agency-1972-1990-9781088156612","provider":"Past Forward","version":"1.0","type":"link"}