{"product_id":"levi-strauss-the-man-who-gave-blue-jeans-to-the-world-9781625342997","title":"Levi Strauss: The Man Who Gave Blue Jeans to the World","description":"\u003cb\u003eWinner of the 2016 \u003ci\u003eForeword\u003c\/i\u003e Indies' Silver Award in Biography\u003c\/b\u003e \u003cbr\u003e Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss \u0026amp; Co., the creator of this classic American garment. \u003cp\u003e\u003c\/p\u003e As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion. \u003cp\u003e\u003c\/p\u003e But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated \"facts\" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Massachusetts Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/29\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781625342997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 5.70w x 0.70d","brand":"Lynn Downey","offers":[{"title":"Default Title","offer_id":43471184265397,"sku":"9781625342997","price":28.01,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_66c02b32-54f2-4443-9b22-cfa0ed35206e.jpg?v=1704823840","url":"https:\/\/pastforward.org\/products\/levi-strauss-the-man-who-gave-blue-jeans-to-the-world-9781625342997","provider":"Past Forward","version":"1.0","type":"link"}