{"product_id":"let-my-people-go-surfing-the-education-of-a-reluctant-businessman-including-10-more-years-of-business-unusual-9780143109679","title":"Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual","description":"\u003cb\u003eIn this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, \u003ci\u003eLet My People Go Surfing\u003c\/i\u003e is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. \u003cp\u003e\u003c\/p\u003e\"This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis.\" --From the Foreword by Naomi Klein, bestselling author of \u003ci\u003eThis Changes Everything\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780143109679\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.50w x 0.70d","brand":"Yvon Chouinard","offers":[{"title":"Default Title","offer_id":36634899284124,"sku":"9780143109679","price":19.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a93f8e06-9842-4a8b-b2e1-7f5bf6e8b2b5.jpg?v=1603837954","url":"https:\/\/pastforward.org\/products\/let-my-people-go-surfing-the-education-of-a-reluctant-businessman-including-10-more-years-of-business-unusual-9780143109679","provider":"Past Forward","version":"1.0","type":"link"}