{"product_id":"lessons-learned-of-asml-building-sustaining-innovation-under-uncertainty-9789059963511","title":"Lessons Learned of Asml: Building \u0026 Sustaining Innovation Under Uncertainty","description":"\u003cb\u003eLessons Learned of ASML traces the journey from an underdog start-up to the dominant supplier in a volatile Tech industry.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eFrom underdog start-up to industry leader, 40 years of strategic choices, innovative breakthroughs, and bold choices revealed. \u003cb\u003e\u003ci\u003eLessons Learned of ASML\u003c\/i\u003e\u003c\/b\u003e traces the journey from an underdog start-up to the dominant supplier in a volatile Tech industry. Built on interviews, internal notes and archives, it reconstructs the managerial choices--how ambitions were set, investments staged, partnerships orchestrated, technologies chosen, and setbacks absorbed--and tests them across four decades. Each chapter applies a clear analytical lens and brief reflection prompts, bringing strategy, innovation and ecosystem coordination into one readable, evidence-driven narrative that opens theory for practice without pretending there is a universal recipe.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lannoo Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789059963511\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.41h x 6.61w x 0.81d","brand":"Susanne Velden,Mohammad Nisiri","offers":[{"title":"Default Title","offer_id":53458840092853,"sku":"9789059963511","price":38.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/9789059963511.jpg?v=1791297336","url":"https:\/\/pastforward.org\/products\/lessons-learned-of-asml-building-sustaining-innovation-under-uncertainty-9789059963511","provider":"Past Forward","version":"1.0","type":"link"}