{"product_id":"learning-google-analytics-creating-business-impact-and-driving-insights-9781098113087","title":"Learning Google Analytics: Creating Business Impact and Driving Insights","description":"\u003cp\u003eWhy is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. \u003c\/p\u003e\u003cp\u003e Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get guidance on how to implement them. \u003c\/p\u003e\u003cp\u003e You'll learn: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow Google Cloud integrates with GA4 \u003c\/li\u003e\n\u003cli\u003eThe potential use cases that GA4 integrations can enable \u003c\/li\u003e\n\u003cli\u003eSkills and resources needed to create GA4 integrations \u003c\/li\u003e\n\u003cli\u003eHow much GA4 data capture is necessary to enable use cases \u003c\/li\u003e\n\u003cli\u003eThe process of designing dataflows from strategy though data storage, modeling, and activation \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781098113087\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 339\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.19h x 7.00w x 0.71d","brand":"Mark Edmondson","offers":[{"title":"Default Title","offer_id":42520580423861,"sku":"9781098113087","price":56.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_97deedc6-2336-4524-b0a0-bfcabc6fd763.jpg?v=1669129900","url":"https:\/\/pastforward.org\/products\/learning-google-analytics-creating-business-impact-and-driving-insights-9781098113087","provider":"Past Forward","version":"1.0","type":"link"}