{"product_id":"lean-customer-development-building-products-your-customers-will-buy-9781492023746","title":"Lean Customer Development: Building Products Your Customers Will Buy","description":"\u003cp\u003eHow do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants.\u003c\/p\u003e\u003cp\u003eWith a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the \"ah-ha \" moments that inspire truly great products.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eValidate or invalidate your hypothesis by talking to the right people\u003c\/li\u003e\n\u003cli\u003eLearn how to conduct successful customer interviews play-by-play\u003c\/li\u003e\n\u003cli\u003eDetect a customer's behaviors, pain points, and constraints\u003c\/li\u003e\n\u003cli\u003eTurn interview insights into Minimum Viable Products to validate what customers will use and buy\u003c\/li\u003e\n\u003cli\u003eAdapt customer development strategies for large companies, conservative industries, and existing products\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781492023746\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.51d","brand":"Cindy Alvarez","offers":[{"title":"Default Title","offer_id":36653576913052,"sku":"9781492023746","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_8e187b8c-cfbc-4a30-93d7-953c14ad1c6b.jpg?v=1603881955","url":"https:\/\/pastforward.org\/products\/lean-customer-development-building-products-your-customers-will-buy-9781492023746","provider":"Past Forward","version":"1.0","type":"link"}