{"product_id":"lean-branding-creating-dynamic-brands-to-generate-conversion-9781492054191","title":"Lean Branding: Creating Dynamic Brands to Generate Conversion","description":"\u003cp\u003eEvery day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, \u003ci\u003eLean Branding\u003c\/i\u003e is here to help.\u003c\/p\u003e\u003cp\u003eThis practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn exactly what a brand is--and what it isn't\u003c\/li\u003e\n\u003cli\u003eBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy\u003c\/li\u003e\n\u003cli\u003eMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goals\u003c\/li\u003e\n\u003cli\u003ePivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing\u003c\/li\u003e\n\u003cli\u003eFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/19\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781492054191\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.61d","brand":"Laura Busche","offers":[{"title":"Default Title","offer_id":36653584285852,"sku":"9781492054191","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5f2f7116-762d-4e89-8d64-76a80c3e4bf6.jpg?v=1603881968","url":"https:\/\/pastforward.org\/products\/lean-branding-creating-dynamic-brands-to-generate-conversion-9781492054191","provider":"Past Forward","version":"1.0","type":"link"}