{"product_id":"leading-through-language-choosing-words-that-influence-and-inspire-9781119087717","title":"Leading Through Language: Choosing Words That Influence and Inspire","description":"\u003cb\u003eBecome a more effective leader--cut the jargon and say what you mean\u003c\/b\u003e \u003cp\u003e\u003ci\u003eLeveraging\u003c\/i\u003e. \u003ci\u003eStrategizing\u003c\/i\u003e. \u003ci\u003eOpening the kimono\u003c\/i\u003e. \u003ci\u003eUnlocking human capital\u003c\/i\u003e. \u003ci\u003eTrying to nail that BHAG\u003c\/i\u003e. \u003ci\u003eAll on a go forward basis\u003c\/i\u003e. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace. \u003c\/p\u003e\u003cp\u003eTo be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but \u003ci\u003eLeading Through Language\u003c\/i\u003e will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand why jargon is reviled, yet ubiquitous\u003c\/li\u003e \u003cli\u003eLearn why \"business speak\" gets in the way of business\u003c\/li\u003e \u003cli\u003eDiscover what kind of language influences and inspires others\u003c\/li\u003e \u003cli\u003eConvey ideas with clarity, energy, and conviction\u003c\/li\u003e \u003cli\u003eApproach all communication as an act of leadership\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCommunication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. \u003ci\u003eLeading Through Language\u003c\/i\u003e is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/21\/2015\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119087717\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.00d\u003c\/p\u003e","brand":"Bart Egnal","offers":[{"title":"Default Title","offer_id":42935558570165,"sku":"9781119087717","price":23.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_8d481d76-f7d8-4b11-8551-d355ad47dfb1.jpg?v=1688489394","url":"https:\/\/pastforward.org\/products\/leading-through-language-choosing-words-that-influence-and-inspire-9781119087717","provider":"Past Forward","version":"1.0","type":"link"}