{"product_id":"leadership-is-worthlessbut-leading-is-priceless-what-i-learned-from-911-the-nfl-and-ukraine-9798890571946","title":"Leadership Is Worthless...But Leading Is Priceless: What I Learned from 9\/11, the Nfl, and Ukraine","description":"\u003cb\u003eThese leadership lessons work for leaders at every level when everything goes wrong, from the doctor who saved lives after the 9\/11 attacks, in war-torn Ukraine, and on the NFL sidelines.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDr. Thom Mayer doesn't just talk about leadership: he lives it in the world's most high-stakes situations. From commanding the 9\/11 Pentagon rescue operation to rushing onto NFL fields during medical emergencies to training doctors in war-torn Ukraine, Mayer has learned that leadership isn't about titles or positions. It's about action. \u003cp\u003e\u003c\/p\u003eIn this practical guide, Mayer reveals eleven provocative principles that flip conventional leadership wisdom: \"Leadership is worthless . . . but leading is priceless.\" \"Power is worthless . . . but influence is priceless.\" \"Success is worthless . . . but failure is priceless.\" Through gripping stories from the Pentagon's smoking corridors, NFL sidelines, and Ukrainian hospitals, he shows how real leaders emerge not from corner offices but from moments of crisis when someone must step up and act. \u003cp\u003e\u003c\/p\u003eWhether readers are managing a team, raising a family, or facing a crossroads, Mayer's hard-won insights will transform how readers think about influence, teamwork, and making decisions under pressure. This isn't theoretical leadership. Mayer offers battle-tested wisdom from someone who has led when lives hung in the balance. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eNow in paperback with a new discussion guide for leadership development programs.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berrett-Koehler Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/10\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798890571946\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208","brand":"Thom Mayer MD","offers":[{"title":"Default Title","offer_id":52181353529525,"sku":"9798890571946","price":19.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_ec1cd71b-4bee-49e8-acba-b8d9f63aa2e0.jpg?v=1768922827","url":"https:\/\/pastforward.org\/products\/leadership-is-worthlessbut-leading-is-priceless-what-i-learned-from-911-the-nfl-and-ukraine-9798890571946","provider":"Past Forward","version":"1.0","type":"link"}