{"product_id":"lead-with-trust-stop-chasing-buyers-start-building-an-unstoppable-business-9791224301080","title":"Lead With Trust: Stop Chasing Buyers \u0026 Start Building An Unstoppable Business","description":"\u003cp\u003eEverything in business, ultimately, comes down to trust. Once you understand that, trust becomes your lens and everything becomes easy: \u003c\/p\u003e\u003cp\u003eLead generation? Easy. \u003c\/p\u003e\u003cp\u003eClosing deals? Easy. \u003c\/p\u003e\u003cp\u003eCustomer loyalty? Easy. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYet, very few organizations build trust on purpose. Trust is fuzzy, intangible, and difficult to define. So, instead of creating trust, we focus on something we can measure, like marketing campaigns or sales tactics, hoping that this time, everything will change. But it never does because, without trust, you start from scratch every time. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eLead With Trust\u003c\/em\u003e is setting out to change that. It teaches you not only how to communicate, behave, and lead in ways that intentionally and systematically build trust, but also provides you with a \u003cstrong\u003eclear, step-by-step framework\u003c\/strong\u003e \u003cstrong\u003eon how to go from \"being one of many\" to becoming the most trusted and known brand in your industry\u003c\/strong\u003e. As a trust-based market leader, you become the obvious choice. Buyers seek you out, sales cycles shorten, close rates improve, and loyalty fuels sustainable growth. Most importantly, you gain the freedom to do what you have always wanted: do the right thing for your customers and watch your business grow stronger because of it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIncludes: \u003c\/strong\u003e free diagnostic scorecard to assess your trust gaps and opportunities + a free 90-Day Starter Kit.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Nova Polaris Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/20\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9791224301080\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 298\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.81d","brand":"Hannah Eisenberg","offers":[{"title":"Default Title","offer_id":52051721093301,"sku":"9791224301080","price":21.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_84b77fc6-b822-4e31-8f3f-e1ff87b0ba2f.jpg?v=1764047758","url":"https:\/\/pastforward.org\/products\/lead-with-trust-stop-chasing-buyers-start-building-an-unstoppable-business-9791224301080","provider":"Past Forward","version":"1.0","type":"link"}