{"product_id":"lead-with-a-story-a-guide-to-crafting-business-narratives-that-captivate-convince-and-inspire-9780814420300","title":"Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire","description":"Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated \"corporate storytellers.\" 3M banned bullet points years ago and replaced them with a process of writing \"strategic narratives.\" Procter \u0026amp; Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/10\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780814420300\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.34w x 1.15d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 05\/14\/2012 pg. 56\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 08\/30\/2012\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2013\u003cbr\u003e","brand":"Paul Smith","offers":[{"title":"Default Title","offer_id":36644566499484,"sku":"9780814420300","price":23.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_2f40389e-f7d3-4ca4-a313-5b8d37e32838.jpg?v=1603858925","url":"https:\/\/pastforward.org\/products\/lead-with-a-story-a-guide-to-crafting-business-narratives-that-captivate-convince-and-inspire-9780814420300","provider":"Past Forward","version":"1.0","type":"link"}