{"product_id":"lay-an-egg-and-make-chicken-soup-the-holistic-innovation-process-from-concept-to-market-expansion-9780578498195","title":"Lay an Egg and Make Chicken Soup: The Holistic Innovation Process from Concept to Market Expansion","description":"\u003cp\u003eThis book provides you with a glimpse of all the disciplines involved in the new products process. Although I've concentrated on devoting one chapter per topic, these disciplines are interrelated. \u003c\/p\u003e\u003cp\u003eSome of the verticals covered in this book are: technology, automotive, cyber security, communication, mobile phones, chemicals, fashion, entertainment, gaming, construction, transportation, food, sex, jewelry, health, energy, sports, alcohol, gangs, banking, insurance, airlines, aircraft, religion, tattoos, and--last but not least--poultry farming. Some more, some less.\u003c\/p\u003e\u003cp\u003eThe case studies are likewise geographically diverse, and in some examples I underscore the difference between corporate innovation and innovation at a start-up. When the differences between the two are significant, I address both separately.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cxo360\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/05\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780578498195\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 378\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.84d","brand":"Arie Brish","offers":[{"title":"Default Title","offer_id":36638910349468,"sku":"9780578498195","price":27.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_adde3e3b-e350-438d-967e-8eaffd8a9bd9.jpg?v=1603848514","url":"https:\/\/pastforward.org\/products\/lay-an-egg-and-make-chicken-soup-the-holistic-innovation-process-from-concept-to-market-expansion-9780578498195","provider":"Past Forward","version":"1.0","type":"link"}