{"product_id":"launchcode-ai-pharma-and-the-next-frontier-volume-1-the-agentic-shift-9781968615017","title":"Launchcode: AI, Pharma and the Next Frontier, Volume 1: The Agentic Shift","description":"\u003cp\u003e\u003cstrong\u003eLaunchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift\u003c\/strong\u003e redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial leaders ready to move beyond legacy models and embrace the future of precision, automation, and impact in pharma marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Axonal.AI LLC\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781968615017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.59d","brand":"Larry Mickelberg","offers":[{"title":"Default Title","offer_id":52107832656053,"sku":"9781968615017","price":12.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_4ed45989-8703-4e04-9067-ae758e05ea1b.jpg?v=1765862606","url":"https:\/\/pastforward.org\/products\/launchcode-ai-pharma-and-the-next-frontier-volume-1-the-agentic-shift-9781968615017","provider":"Past Forward","version":"1.0","type":"link"}