{"product_id":"kodachrome-how-two-guys-named-leo-changed-photography-9781634050944","title":"Kodachrome: How Two Guys Named Leo Changed Photography","description":"\u003ci\u003eKodachrome: How Two Guys Named Leo Changed Photography \u003c\/i\u003eis more than a photography book. It's also the perfect book for students of advertising and marketing. Through the use of 70 years of print advertising, \u003ci\u003eKodachrome: How Two Guys Named Leo Changed Photography \u003c\/i\u003eshows how the J Walter Thompson advertising agency sold the public on how easy it was to take professional-looking color movies and still photographs to an increasingly sophisticated audience over the course of decades. \u003ci\u003eKodachrome: How Two Guys Named Leo Changed Photography\u003c\/i\u003e is also a book for students of pop culture. What other film has a Paul Simon hit song, a major motion picture, and a state park named after it? This book is chock full of these and other nuggets of pop culture. The book features a chapter about Kodachrome esoterica. The Kodachrome name has appeared on a huge assortment of merchandise, and the book devotes an entire chapter to the subject. Though out of production for years, the name Kodachrome is even recognized by a generation whose entire experience of photography is through their smartphones. A box of donuts says they'll be interested in this book too!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Chin Music\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/21\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781634050944\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174","brand":"Allan Weitz","offers":[{"title":"Default Title","offer_id":52284255076533,"sku":"9781634050944","price":21.21,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_e74fc13b-f08b-4dab-863c-a5a1423c6c2f.jpg?v=1771990379","url":"https:\/\/pastforward.org\/products\/kodachrome-how-two-guys-named-leo-changed-photography-9781634050944","provider":"Past Forward","version":"1.0","type":"link"}