{"product_id":"know-how-of-branding-products-and-services-in-the-digital-space-9798887632568","title":"Know-How of Branding Products and Services in the Digital Space","description":"\u003cp\u003eWritten specifically for professionals of brand marketing and brand management and others wishing to do branding, this book presents a clear road map to branding\/brand-naming their product(s) or service(s) in the digital space. The author considers the concepts of brand and branding\/brand naming in the digital age and the factors likely to lead to brand-naming research, including the brand digital marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe trademarks\/brand names of most companies\/businesses are poorly chosen, however, embroiling their owners and employees failing to capture the innovation of their potential consumers\/customers. Branding\/brand naming can play a decisive role in its success or failure. The company\/business that employs a brand name that someone else is already using or a brand name too similar to someone else's face legal repercussions. This book provides know-how to choose legally defendable, strong, and effective brand names for one's company, business, product, or service.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe advent of the Internet and social media has transformed the global business world in which your company\/business enjoy worldwide visibility undreamed of a few decades ago. However, you need to be more careful in choosing and protecting your trademarks and brands.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book furnishes excellent step-by-step approach for registering a trademark, brand name, and branding a product or service of your company or business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Newman Springs\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/09\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798887632568\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 134\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"Dan VIV Nathan Mba Msc B. a. Fcim (U K)","offers":[{"title":"Default Title","offer_id":42870648242357,"sku":"9798887632568","price":14.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_02bb47ce-010f-4ecb-8a33-6d286abb72a4.jpg?v=1684271481","url":"https:\/\/pastforward.org\/products\/know-how-of-branding-products-and-services-in-the-digital-space-9798887632568","provider":"Past Forward","version":"1.0","type":"link"}