{"product_id":"killer-facebook-ads-master-cutting-edge-facebook-advertising-techniques-9781118022511","title":"Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques","description":"\u003cb\u003eExpert Facebook advertising techniques you won't find anywhere else!\u003c\/b\u003e \u003cp\u003eFacebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate \"Likes,\" promote events, sell products, market applications, deploy next-gen PR, this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.\u003c\/p\u003e \u003cp\u003eKiller Facebook Ads serves up immediately actionable tips \u0026amp; tactics that span the gambit.\u003c\/p\u003e \u003cp\u003e Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMaster highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now.\u003c\/li\u003e \u003cli\u003eGet extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect\u003c\/li\u003e \u003cli\u003eHow to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques\u003c\/li\u003e \u003cli\u003eEssential metrics and reporting considerations\u003c\/li\u003e \u003cli\u003eCaptivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes\u003c\/li\u003e \u003cli\u003eTasty bonus: a robust targeting appendix jam-packed with amazing targeting combos\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sybex\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/09\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118022511\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.19h x 7.37w x 0.71d","brand":"Marty Weintraub","offers":[{"title":"Default Title","offer_id":44792504451253,"sku":"9781118022511","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_e6454302-1e6e-48ea-9909-2a0288b6bbcd.jpg?v=1731426410","url":"https:\/\/pastforward.org\/products\/killer-facebook-ads-master-cutting-edge-facebook-advertising-techniques-9781118022511","provider":"Past Forward","version":"1.0","type":"link"}