{"product_id":"kick-in-the-seat-of-the-pants-9780060960247","title":"Kick In The Seat of the Pants","description":"\u003cp\u003eWhen was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need \u003cem\u003eA Kick in the Seat of the Pants\u003c\/em\u003e to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process-Explorer, Artist, Judge, and Warrior.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhen it's time to seek out new information, adopt the mindset of an \u003cstrong\u003eExplorer.\u003c\/strong\u003e Get off the beaten path, poke around in outside areas, and pay attention to unusual patterns.\u003c\/li\u003e\n\u003cli\u003eWhen you need to create a new idea, let the \u003cstrong\u003eArtist\u003c\/strong\u003e in you come out. Ask what-if questions and look for hidden analogies. Break the rules and look at things backwards. Add something and take something away. Ultimately, you'll come up with an original idea.\u003c\/li\u003e\n\u003cli\u003eWhen it's time to decide if your idea is worth implementing, see yourself as a \u003cstrong\u003eJudge.\u003c\/strong\u003e Ask what's wrong and if the timing's right. Question your assumptions and make a decision.\u003c\/li\u003e\n\u003cli\u003eAnd when you carry your idea into action, be a \u003cstrong\u003eWarrior.\u003c\/strong\u003e Put a fire in your belly, eliminate your excuses, and do what's necessary to reach your objective.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eKick\u003c\/em\u003e provides exercises, stories, tips, and Roger von Oech's proven techniques to help you strengthen each of your own creative roles.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e William Morrow \u0026amp; Company\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/20\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780060960247\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.34h x 7.44w x 0.47d","brand":"Roger Von Oech","offers":[{"title":"Default Title","offer_id":51911664599221,"sku":"9780060960247","price":15.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_04ecf171-f292-4a45-b521-c9dc0ea1a49a.jpg?v=1761057152","url":"https:\/\/pastforward.org\/products\/kick-in-the-seat-of-the-pants-9780060960247","provider":"Past Forward","version":"1.0","type":"link"}