{"product_id":"its-not-about-you-winning-new-business-in-a-crowded-agency-world-9781965629079","title":"It's Not About You: Winning New Business In A Crowded Agency World","description":"\u003cp\u003e\u003cstrong\u003eTo win more business, you must remember one thing: It's Not About You.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003eIn today's market, where standing out can feel impossible, many agencies chase new business by showcasing their own success. But prospects care more about what you'll do for them than what you've done for others. \u003c\/p\u003e\u003cp\u003eDrawing on decades of experience leading hundreds of agency reviews, Mercer Island Group's Robin and Stephen Boehler show marketing professionals how to reframe their approach from the client's perspective. \u003c\/p\u003e\u003cp\u003eWith candid stories, field-tested tools, and actionable frameworks, It's Not About You provides a clear path to higher win rates, stronger relationships, and healthier, more predictable growth. \u003c\/p\u003e\u003cp\u003eYou'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReframe your mindset from self-promotion to service. \u003c\/li\u003e\n\u003cli\u003eCreate a truly \"prospect-friendly\" pitch, website, and proposal. \u003c\/li\u003e\n\u003cli\u003eAsk smarter questions that uncover what clients really need. \u003c\/li\u003e\n\u003cli\u003eBuild a new business process that's consistent, confident, and client-focused. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt's Not About You gives agency owners of all types and sizes the clarity and confidence to succeed more often, with less effort. Because when you stop making it about you, everything changes. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kingbird Press LLC\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/20\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781965629079\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.48d","brand":"Stephen Boehler,Robin Boehler","offers":[{"title":"Default Title","offer_id":52147050283189,"sku":"9781965629079","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_6dcb536a-9735-4a83-a8e0-8dfc74b992a6.jpg?v=1767678659","url":"https:\/\/pastforward.org\/products\/its-not-about-you-winning-new-business-in-a-crowded-agency-world-9781965629079","provider":"Past Forward","version":"1.0","type":"link"}