{"product_id":"irrationally-rational-ten-nobel-laureates-script-the-story-of-behavioural-economics-9780670095995","title":"Irrationally Rational: Ten Nobel Laureates Script the Story of Behavioural Economics","description":"In recent times, behavioral economics has become a household term. \u003ci\u003eIrrationally Rational\u003c\/i\u003e, written by V. Raghunathan, explores and explains behavioral economics in an accessible manner to the general readership. It captures the key works of the Nobel prize-winners who have contributed significantly to the evolution of behavioral economics, and will bring readers up to speed on how behavioral economics has come to eclipse, if not supplant neoclassical economics over the decades. In telling the story of the evolution of 'human irrationality', the book will also help readers understand where human psychology stands on the rationality-irrationality continuum.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e India Viking\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/15\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780670095995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328","brand":"Viswanathan Raghunathan","offers":[{"title":"Default Title","offer_id":42223016738997,"sku":"9780670095995","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_c787c52c-429b-413c-9f4f-850d0642b92d.jpg?v=1655779901","url":"https:\/\/pastforward.org\/products\/irrationally-rational-ten-nobel-laureates-script-the-story-of-behavioural-economics-9780670095995","provider":"Past Forward","version":"1.0","type":"link"}