{"product_id":"iot-inc-9781260025897","title":"Iot, Inc.","description":"\u003cp\u003e\u003cstrong\u003eGrab the top spot in your industry by seizing the power of IoT\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSmart products are everywhere. They're in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products \u003cem\u003edo\u003c\/em\u003e--and for anyone running a business today, \u003cem\u003eoutcomes\u003c\/em\u003e \u003cem\u003eare\u003c\/em\u003e the key. \u003c\/p\u003e\u003cp\u003eThe Internet of Things (IoT) is the point of connection between products and the results they deliver--it's where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you'll leave the competition in the dust. \u003c\/p\u003e\u003cp\u003eFounder and president of today's leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade--far longer than the term has even existed. \u003c\/p\u003e\u003cp\u003eThis essential guide provides an in-depth look into IoT--how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy.\u003c\/p\u003e\u003cp\u003eIoT isn't a new business trend. It's \u003cem\u003ethe new way of business\u003c\/em\u003e. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you. \u003c\/p\u003e\u003cp\u003eThis is your playbook for transforming your company into a major player in the IoT Outcome economy. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/08\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781260025897\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.30d","brand":"Sinclair","offers":[{"title":"Default Title","offer_id":42277151178933,"sku":"9781260025897","price":33.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7245c4bf-c832-4707-ad12-303c99c6f6b8.jpg?v=1657595323","url":"https:\/\/pastforward.org\/products\/iot-inc-9781260025897","provider":"Past Forward","version":"1.0","type":"link"}