{"product_id":"invisible-rulers-the-people-who-turn-lies-into-reality-9781541703377","title":"Invisible Rulers: The People Who Turn Lies Into Reality","description":"\u003cb\u003eAn \"essential and riveting\" (Jonathan Haidt) analysis of the radical shift in the dynamics of power and influence, revealing how the machinery that powered the Big Lie works to create bespoke realities revolutionizing politics, culture, and society.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Renée DiResta's powerful, original investigation into the way power and influence have been profoundly transformed reveals how a virtual rumor mill of niche propagandists increasingly shapes public opinion. While propagandists position themselves as trustworthy Davids, their reach, influence, and economics make them classic Goliaths--invisible rulers who create bespoke realities to revolutionize politics, culture, and society. Their work is driven by a simple maxim: if you make it trend, you make it true. \u003cp\u003e\u003c\/p\u003e By revealing the machinery and dynamics of the interplay between influencers, algorithms, and online crowds, DiResta vividly illustrates the way propagandists deliberately undermine belief in the fundamental legitimacy of institutions that make society work. This alternate system for shaping public opinion, unexamined until now, is rewriting the relationship between the people and their government in profound ways. It has become a force so shockingly effective that its destructive power seems limitless. Scientific proof is powerless in front of it. Democratic validity is bulldozed by it. Leaders are humiliated by it. But they need not be. \u003cp\u003e\u003c\/p\u003e With its deep insight into the power of propagandists to drive online crowds into battle--while bearing no responsibility for the consequences--\u003ci\u003eInvisible Rulers\u003c\/i\u003e not only predicts those consequences but offers ways for leaders to rapidly adapt and fight back. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e PublicAffairs\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/11\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781541703377\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 448\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 04\/15\/2024\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 04\/15\/2024\u003cbr\u003e","brand":"Renee DiResta","offers":[{"title":"Default Title","offer_id":43972172382389,"sku":"9781541703377","price":28.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_3838d5d4-b6f4-4613-97cc-6310bd9eac30.jpg?v=1713282358","url":"https:\/\/pastforward.org\/products\/invisible-rulers-the-people-who-turn-lies-into-reality-9781541703377","provider":"Past Forward","version":"1.0","type":"link"}