{"product_id":"integrated-business-to-business-marketing-the-complete-blueprint-9781789047790","title":"Integrated Business to Business Marketing: The Complete Blueprint","description":"In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king's ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781789047790\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.66h x 5.51w x 0.55d","brand":"Philip Allott","offers":[{"title":"Default Title","offer_id":43433793192117,"sku":"9781789047790","price":17.81,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_79405a12-abc8-408a-98c4-7c44020d8843.jpg?v=1703569213","url":"https:\/\/pastforward.org\/products\/integrated-business-to-business-marketing-the-complete-blueprint-9781789047790","provider":"Past Forward","version":"1.0","type":"link"}