{"product_id":"inspired-take-your-product-dream-from-concept-to-shelf-9780470638453","title":"Inspired!: Take Your Product Dream from Concept to Shelf","description":"\u003cp\u003eThe definitive reference guide for developing, launching, and rolling out a new product\u003c\/p\u003e \u003cp\u003eEach year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. \u003ci\u003eInspired  Take Your Product Dream from Concept to Shelf\u003c\/i\u003e helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers\u003c\/li\u003e \u003cli\u003ePresents invaluable research as to producers, designers, distributors, and retailers\u003c\/li\u003e \u003cli\u003eDivided into three easy-to-follow sections - Development, Launch, and Rollout\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. \u003ci\u003eInspired \u003c\/i\u003e provides that guidance.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/07\/2010\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470638453\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.35w x 1.00d","brand":"Vik Venkatraman","offers":[{"title":"Default Title","offer_id":41334225240245,"sku":"9780470638453","price":22.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_30888356-88c9-4f46-ab39-f1ccdaa825e6.jpg?v=1636431394","url":"https:\/\/pastforward.org\/products\/inspired-take-your-product-dream-from-concept-to-shelf-9780470638453","provider":"Past Forward","version":"1.0","type":"link"}