{"product_id":"inside-the-investors-brain-the-power-of-mind-over-money-9780470067376","title":"Inside the Investor's Brain: The Power of Mind Over Money","description":"\u003cb\u003eUnique insights into how the mind of an investor operates and how developing emotional awareness leads to long-term success\u003c\/b\u003e \u003cp\u003eInside the Investor's Brain provides readers with specific techniques for understanding their financial psychology, so that they can improve their own performance and learn how to outsmart other investors. Chapter by chapter, author Richard Peterson addresses various mental traps and how they play a role in investing. Through examples, such as a gambling experiment with playing cards, the author shows readers how being aware of the subconscious can separate the smart investors from the average ones. This book also contains descriptions of the work of neuroscientists, financial practitioners, and psychologists, offering an expert's view into the mind of the market. Innovative and accessible, Inside the Investor's Brain gives investors the tools they need to better understand how emotions and mental biases affect the way they manage money and react to market moves.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2007\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470067376\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 392\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.15h x 6.43w x 1.37d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2008 pg. 162\u003cbr\u003e","brand":"Richard L. Peterson","offers":[{"title":"Default Title","offer_id":36637523509404,"sku":"9780470067376","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7b1bceb2-fe29-4016-a010-bb38c1b30d5b.jpg?v=1603844992","url":"https:\/\/pastforward.org\/products\/inside-the-investors-brain-the-power-of-mind-over-money-9780470067376","provider":"Past Forward","version":"1.0","type":"link"}