{"product_id":"inside-the-box-a-proven-system-of-creativity-for-breakthrough-results-9781451659290","title":"Inside the Box: A Proven System of Creativity for Breakthrough Results","description":"\"The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight\" (Daniel H. Pink, author of \u003ci\u003eDrive\u003c\/i\u003e). \u003cp\u003e\u003c\/p\u003eThe traditional attitude toward creativity in the American business world is to \"think outside the box\"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. \u003ci\u003eInside the Box\u003c\/i\u003e demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking \u003ci\u003einside\u003c\/i\u003e the box, working in one's familiar world to create new ideas independent of specific problems. SIT's techniques and principles have instilled creative thinking into such companies as Procter \u0026amp; Gamble, Johnson \u0026amp; Johnson, and other industry leaders.\u003ci\u003e Inside the Box \u003c\/i\u003eshows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. \u003cp\u003e\u003c\/p\u003eDozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of \u003ci\u003eInside the Box. \u003c\/i\u003eWith \"inside the box\" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It's a system that works  \u003cp\u003e\u003c\/p\u003e\"Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential\" (Dan Ariely, author of \u003ci\u003ePredictably Irrational\u003c\/i\u003e).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/10\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781451659290\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 257\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.38h x 5.50w x 0.75d","brand":"Drew Boyd, Jacob Goldenberg","offers":[{"title":"Default Title","offer_id":36651390795932,"sku":"9781451659290","price":16.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_72341f06-059b-4033-b477-c58fa9f90ceb.jpg?v=1603877550","url":"https:\/\/pastforward.org\/products\/inside-the-box-a-proven-system-of-creativity-for-breakthrough-results-9781451659290","provider":"Past Forward","version":"1.0","type":"link"}