{"product_id":"inside-the-bottle-people-brands-and-stories-9780997618105","title":"Inside The Bottle: People, Brands, and Stories","description":"\u003cp\u003e\u003cstrong\u003eInside the Bottle: People, Brands, and Stories\u003c\/strong\u003e is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry's leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro's experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It's about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It's about how a successful industry has evolved and been fashioned.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Am Shapiro \u0026amp; Associates LLC\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/14\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780997618105\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 246\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.52d","brand":"Arthur Shapiro","offers":[{"title":"Default Title","offer_id":36647075741852,"sku":"9780997618105","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_1e9e0f7d-2e7c-4a63-a8c5-256c005da585.jpg?v=1603865993","url":"https:\/\/pastforward.org\/products\/inside-the-bottle-people-brands-and-stories-9780997618105","provider":"Past Forward","version":"1.0","type":"link"}