{"product_id":"innovation-for-the-fatigued-how-to-build-a-culture-of-deep-creativity-9780749484088","title":"Innovation for the Fatigued: How to Build a Culture of Deep Creativity","description":"\u003cp\u003eHow many presentations on innovation have there been recently? Thousands? Millions? We are experiencing 'innovation fatigue': we feel cheated by the endless rounds of consultants who come into our organizations, deliver conceptual models that don't stick with the realities of business and then leave again. Companies and teams are left feeling more deflated than before, and with not one idea that's impacted the bottom line. \u003cb\u003e\u003ci\u003eInnovation for the Fatigued\u003c\/i\u003e\u003c\/b\u003e argues it is worth fighting for the concept and study of innovation in organizations.\u003c\/p\u003e\u003cp\u003eBusiness leaders are always looking over their shoulders for the next Uber moment to overtake them, and they recognize that innovation needs to be a top priority. But how does one innovate? This book is the antidote to the empty promises that pervade the innovation industry. By designing a company culture that nurtures ideas, but also defends against incrementalism and fads, we can rediscover the powerful basics of imagination, empathy, play and courage, which are all instrumental in delivering real impactful innovation. \u003cb\u003e\u003ci\u003eInnovation for the \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003eFatigued\u003c\/i\u003e\u003c\/b\u003e will detail where companies have got innovation wrong, whilst celebrating and studying the ones that lead the way. With unique, relatable and varied examples, renowned innovation and creativity professor \u003cb\u003eAlf Rehn\u003c\/b\u003e provides a practical model for getting innovation back on track, and instilling change at speed with real concern for market demands.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749484088\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.40w x 0.60d","brand":"Alf Rehn","offers":[{"title":"Default Title","offer_id":36641638645916,"sku":"9780749484088","price":28.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_46bc4e9d-8d14-468b-aec2-48fa700ab4ca.jpg?v=1603853804","url":"https:\/\/pastforward.org\/products\/innovation-for-the-fatigued-how-to-build-a-culture-of-deep-creativity-9780749484088","provider":"Past Forward","version":"1.0","type":"link"}