{"product_id":"innovation-as-usual-how-to-help-your-people-bring-great-ideas-to-life-9781422144190","title":"Innovation as Usual: How to Help Your People Bring Great Ideas to Life","description":"\u003cb\u003eTurn team members into innovators\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eMost organizations approach innovation as if it were a sideline activity. Every so often employees are sent to \"Brainstorm Island\" an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it's back to business as usual. \u003cp\u003e\u003c\/p\u003eInnovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become \"innovation architects,\" creating an ecosystem in which people engage in key innovation behaviors as part of their daily work. \u003cp\u003e\u003c\/p\u003eIn short, this book is about getting to a state of \"innovation as usual,\" where regular employees--in jobs like finance, marketing, sales, or operations--make innovation happen in a way that's both systemic and sustainable. \u003cp\u003e\u003c\/p\u003eInstead of organizing brainstorming sessions, idea jams, and off-sites that rarely result in success, leaders should guide their people in what the authors call the \"5 + 1 keystone behaviors\" of innovation: focus, connect, tweak, select, stealthstorm, (and the + 1) persist: \u003cp\u003e\u003c\/p\u003e- \u003cb\u003eFocus beats freedom\u003c\/b\u003e Direct people to look only for ideas that matter to the business\u003cbr\u003e- \u003cb\u003eInsight comes from the outside\u003c\/b\u003e Urge people to connect to new worlds\u003cbr\u003e- \u003cb\u003eFirst ideas are flawed\u003c\/b\u003e Challenge people to tweak and reframe their initial ideas\u003cbr\u003e- \u003cb\u003eMost ideas are bad ideas\u003c\/b\u003e Guide people to select the best ideas and discard the rest\u003cbr\u003e- \u003cb\u003eStealthstorming rules\u003c\/b\u003e Help people navigate the politics of innovation\u003cbr\u003e- \u003cb\u003eCreativity is a choice\u003c\/b\u003e Motivate everyone to persist in the five keystone behaviors \u003cp\u003e\u003c\/p\u003eUsing examples from a wide range of companies such as Pfizer, Index Ventures, Lonza, Go Travel, Prehype, DSM, and others, \u003ci\u003eInnovation as Usual\u003c\/i\u003e lights the way toward embedding creativity in the DNA of the workplace. \u003cp\u003e\u003c\/p\u003eSo cancel that off-site. Instead, read \u003ci\u003eInnovation as Usual\u003c\/i\u003e--and put innovation at the core of your business.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781422144190\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.80w x 1.00d","brand":"Paddy Miller, Thomas Wedell-Wedellsborg","offers":[{"title":"Default Title","offer_id":36650351952028,"sku":"9781422144190","price":25.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_01a40474-84a8-46dd-9ea4-26837dfa9429.jpg?v=1603875064","url":"https:\/\/pastforward.org\/products\/innovation-as-usual-how-to-help-your-people-bring-great-ideas-to-life-9781422144190","provider":"Past Forward","version":"1.0","type":"link"}