{"product_id":"industrial-marketing-strategy-9780471119890","title":"Industrial Marketing Strategy","description":"Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . . \u003cp\u003e\u003c\/p\u003e Industrial Marketing Strategy \u003cp\u003e\u003c\/p\u003e Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers: \u003cbr\u003e * The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, andpositioning\u003cbr\u003e * Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing\u003cbr\u003e * Guidelines for implementing the value proposition throughdistribution and marketing communications\u003cbr\u003e * The role of marketing in the broader context of business andcorporate-level strategic planning\u003cbr\u003e * Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/1995\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780471119890\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.01h x 6.07w x 1.06d","brand":"Frederick E. Webster","offers":[{"title":"Default Title","offer_id":42253473382581,"sku":"9780471119890","price":64.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_415d97d3-6cd1-4e9a-934c-da59c4053574.jpg?v=1656386489","url":"https:\/\/pastforward.org\/products\/industrial-marketing-strategy-9780471119890","provider":"Past Forward","version":"1.0","type":"link"}