{"product_id":"in-the-arena-unleash-your-entrepreneurial-spirit-make-your-idea-a-roaring-success-9788195259021","title":"In the Arena: Unleash your entrepreneurial spirit, make your idea a roaring success","description":"\u003cp\u003e\u003cstrong\u003eMake Your Business Idea Come True.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eImagine if you had the ability to know precisely what your customers want, and built a business around it. What if you could minimise the risk of failure when starting something of your own? What if you could act on your idea today and build it into a revenue-generating business?\u003c\/p\u003e\u003cp\u003eWritten by a cohort of successful startup founders, mentors, business strategists and intrapreneurs from around the world, this book answers the question: what is the secret to building products that customers really love and willingly pay for?\u003c\/p\u003e\u003cp\u003eIn this book, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWhy you should (or shouldn't) act on your idea NOW\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eHow to develop the mindset of a fearless entrepreneur with a strong sense of purpose\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHow to make better decisions when outcomes are uncertain, using the DM Canvas and the mental time travel technique\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eWhy you should not spend your time and resources in search of investor funding, but instead delay investments as much as possible\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHow to design and build products with high chances of success in the real world (instead of speculating and failing)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eHow the \"Innovator's Canvas\" can help you build a flexible and robust business model\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHow to tell your story to get the attention of your customers\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eHow to create valuable IP, not just patents to show in your pitch deck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBONUS: \u003c\/strong\u003e Be remarkable and stand out from your competition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBONUS: \u003c\/strong\u003e How you can build a culture of fearless innovation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEach idea is unique, but there is a universal process to innovate. Buy this book to test your idea, unleash the entrepreneurial spirit within you and make your idea happen!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Letsauthor\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9788195259021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 198\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.45d","brand":"Saumita Banerjee","offers":[{"title":"Default Title","offer_id":41521216061621,"sku":"9788195259021","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_3f85432e-dc37-41ba-be8a-7d57052d959c.jpg?v=1641916489","url":"https:\/\/pastforward.org\/products\/in-the-arena-unleash-your-entrepreneurial-spirit-make-your-idea-a-roaring-success-9788195259021","provider":"Past Forward","version":"1.0","type":"link"}