{"product_id":"in-search-of-the-wild-tofurky-how-a-business-misfit-pioneered-plant-based-foods-before-they-were-cool-9781635766530","title":"In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool","description":"\u003cb\u003eFrom treehouse dream to global brand, Tofurky's Founder and Chairman shares his story of selling millions of plant-based food products without selling out.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Success doesn't happen overnight. Except for Seth Tibbott, to whom it does--but only after fifteen years of intrepid failure. \u003ci\u003eIn Search of the Wild Tofurky\u003c\/i\u003e tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way. \u003cp\u003e\u003c\/p\u003e Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product--tempeh--he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him. \u003cp\u003e\u003c\/p\u003e Thus Tibbott discovered the \"secret sauce\" ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. \u003ci\u003eIn Search of the Wild Tofurky\u003c\/i\u003e proves that a good idea can change the world \u003ci\u003eand\u003c\/i\u003e make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected $100 million story of hope and hustle. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Diversion Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/07\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781635766530\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.10h x 6.20w x 0.70d","brand":"Seth Tibbott","offers":[{"title":"Default Title","offer_id":36663843422364,"sku":"9781635766530","price":22.94,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_15c73b7a-b703-4f10-abfc-a46a3df5b7be.jpg?v=1603905200","url":"https:\/\/pastforward.org\/products\/in-search-of-the-wild-tofurky-how-a-business-misfit-pioneered-plant-based-foods-before-they-were-cool-9781635766530","provider":"Past Forward","version":"1.0","type":"link"}