{"product_id":"in-pursuit-of-elegance-why-the-best-ideas-have-something-missing-9780385526500","title":"In Pursuit of Elegance: Why the Best Ideas Have Something Missing","description":"What made the\u003ci\u003e Sopranos\u003c\/i\u003e finale one of the most-talked-about events in television history? \u003cp\u003e\u003c\/p\u003eWhy is sudoku so addictive and the iPhone so darn irresistible? \u003cp\u003e\u003c\/p\u003eWhat do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks? \u003cp\u003e\u003c\/p\u003eElegance. \u003cp\u003e\u003c\/p\u003eIn this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements--seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what's \"not there\" often trumps what is. \u003cp\u003e\u003c\/p\u003eIn the bestselling tradition of \u003ci\u003eThe Tipping Point, Made to Stick, \u003c\/i\u003e and \u003ci\u003eThe Black Swan, \u003c\/i\u003e \u003ci\u003eIn Pursuit of Elegance\u003c\/i\u003e will change the way you think about the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crown Publishing Group (NY)\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/07\/2010\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780385526500\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.96h x 6.54w x 0.52d","brand":"Matthew E. May","offers":[{"title":"Default Title","offer_id":43433807020213,"sku":"9780385526500","price":15.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_c59e2b77-6026-4026-840d-436960e37c68.jpg?v=1703569636","url":"https:\/\/pastforward.org\/products\/in-pursuit-of-elegance-why-the-best-ideas-have-something-missing-9780385526500","provider":"Past Forward","version":"1.0","type":"link"}