{"product_id":"in-defense-of-advertising-arguments-from-reason-ethical-egoism-and-laissez-faire-capitalism-9780978780302","title":"In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism","description":"\u003cp\u003eIn Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kirkpatrick Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2007\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780978780302\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eForeword\u003c\/i\u003e 05\/01\/2007 pg. 56\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 09\/01\/2007 pg. 1\u003cbr\u003e","brand":"Jerry Kirkpatrick","offers":[{"title":"Default Title","offer_id":52146979406005,"sku":"9780978780302","price":14.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_fd228402-2d3c-442f-a726-56a4e1909fb7.jpg?v=1767678302","url":"https:\/\/pastforward.org\/products\/in-defense-of-advertising-arguments-from-reason-ethical-egoism-and-laissez-faire-capitalism-9780978780302","provider":"Past Forward","version":"1.0","type":"link"}