{"product_id":"im-afraid-debbie-from-marketing-has-left-for-the-day-how-to-use-behavioral-design-to-create-change-in-the-real-world-9781786278951","title":"I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioral Design to Create Change in the Real World","description":"\u003cb\u003eHow to Use Behavioral Design to Create Change in the Real World\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn this ground-breaking book, author Morten M nster presents a set of rules that individuals and companies can follow to bring about \u003ci\u003e\u003cb\u003enecessary change\u003c\/b\u003e\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eUsing \u003cb\u003ebehavioral design\u003c\/b\u003e and an accessible \u003cb\u003efour-step method\u003c\/b\u003e, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. \u003cp\u003e\u003c\/p\u003eBy examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Laurence King\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/16\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781786278951\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304","brand":"Morten M\u0026#252;nster","offers":[{"title":"Default Title","offer_id":38606599291061,"sku":"9781786278951","price":15.29,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_4fae2ee4-505c-4ab7-aabd-f92e9c178644.jpg?v=1614085542","url":"https:\/\/pastforward.org\/products\/im-afraid-debbie-from-marketing-has-left-for-the-day-how-to-use-behavioral-design-to-create-change-in-the-real-world-9781786278951","provider":"Past Forward","version":"1.0","type":"link"}