{"product_id":"identity-designed-the-process-research-strategy-design-implementation-9780760384060","title":"Identity Designed: The Process: Research, Strategy, Design, Implementation","description":"\u003cb\u003eDelve into the fascinating world of visual identities with \u003ci\u003eIdentity Designed: The Process\u003c\/i\u003e, an essential resource by renowned graphic designer David Airey.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e In this comprehensive and insightful book, Airey \u003cb\u003eguides you through the four fundamental stages of the design process\u003c\/b\u003e: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. \u003cp\u003e\u003c\/p\u003e Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he's worked on throughout his successful career--he also features \u003cb\u003ecompelling case studies from top-level design studios\u003c\/b\u003e such as Frost*collective, Pentagram, Bond, Bielke\u0026amp;Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. \u003cp\u003e\u003c\/p\u003e With its practical approach and thought-provoking analysis, \u003ci\u003eIdentity Designed: The Process\u003c\/i\u003e equips you with \u003cb\u003ethe essential knowledge and tools needed to develop enduring, distinctive identities\u003c\/b\u003e. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. \u003cp\u003e\u003c\/p\u003e Whether you're a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand's visual presence, \u003ci\u003eIdentity Designed: The Process\u003c\/i\u003e is an invaluable resource. It will help you make intentional creative choices to \u003cb\u003epositively shape and transform the visual world around you.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rockport Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/04\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780760384060\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240","brand":"David Airey","offers":[{"title":"Default Title","offer_id":43897071599797,"sku":"9780760384060","price":38.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_b5b22615-23f0-4709-82e5-c0e773912a82.jpg?v=1712633173","url":"https:\/\/pastforward.org\/products\/identity-designed-the-process-research-strategy-design-implementation-9780760384060","provider":"Past Forward","version":"1.0","type":"link"}