{"product_id":"ice-cream-social-the-struggle-for-the-soul-of-ben-jerrys-9781609948139","title":"Ice Cream Social: The Struggle for the Soul of Ben \u0026 Jerry's","description":"\u003cb\u003eThe Riveting True Story of One Of the World's Most Iconic Mission-Driven Companies\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e Ben \u0026amp; Jerry's has always been committed to an insanely ambitious three-part mission: making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy. \u003cp\u003e\u003c\/p\u003e This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben \u0026amp; Jerry's to pursue its mission on a much larger stage. \u003cp\u003e\u003c\/p\u003e Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It's a funny, sad, surprising, and ultimately hopeful story.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berrett-Koehler Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781609948139\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.51h x 5.79w x 0.78d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 12\/09\/2013\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 01\/01\/2014 pg. 119\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/15\/2014 pg. 52\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 02\/01\/2014 pg. 7\u003cbr\u003e","brand":"Brad Edmondson","offers":[{"title":"Default Title","offer_id":43103867240629,"sku":"9781609948139","price":16.11,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_584e09af-02cf-40df-a013-f2550cba0e13.jpg?v=1693281602","url":"https:\/\/pastforward.org\/products\/ice-cream-social-the-struggle-for-the-soul-of-ben-jerrys-9781609948139","provider":"Past Forward","version":"1.0","type":"link"}